The Woods by Eastlake
Eastlake is a fairly well-known brand in the San Diego real estate market. It had established a reputation as the standard for how to do master-planned communities the right way.
But The Vistas were different. Both the homes and the neighborhood amenities are more refined and thus, more expensive.
In order to attract home buyers looking for something a cut above the rest, the strategy was to focus on the small details that tell a grand story.