This campaign was a continuation of the “Evil Greenskeeper” we started the previous year for Odyssey.
Through these print executions we the diabolical nature of the greenskeeper and further reinforced Odyssey’s position as the savior in fighting that nemesis of every golfer.
Though very few people use the term, “greenkeeper” Odyssey insisted it was more proper, no matter how archaic. I’ve caught myself occasionally using greenkeeper in conversation ever since. And I have to explain it every time.