As in most things competitive, being number one is important.
Though Odyssey was the leading putter on tour for many years, research showed that many golfers weren’t fully aware of it.
In these executions for Taco Truck Creative, Art Director Denis Zimmerman and I were able to deliver product ads that also reinforced Odyssey’s #1 brand position.
(Note: I cannot claim the body copy. It was written after my assignment was over.)