FootJoy Stock Cart Challenge
Capturing social content during television shoots maximizes FootJoy’s production budget and keeps the Tour Pros busy during down time.
In Indianapolis, we came up with the idea of doing a “Stock Cart Race.”
Each pro had their turn at the track.
We quickly discovered that our Stock Cart had no governor on the throttle. The Pros were eager to exploit that fact and see how far they could push it in an effort to outdo one another.
By the time we were done, our stock cart was surely in need of fresh rubber.