FootJoy HyperFlex

FootJoy has long been a relatively traditional brand from a design perspective. As such, its wearers often skew a little toward the more “experienced” end of the age spectrum.

When FootJoy decided to design a shoe with an athletic influence, the messaging had to appeal to a younger set while not alienating the brand’s core audience.

With this spot, we tell the story of a “dream round.” Something to which golfers of any age can relate.