When FootJoy launched a new shoe for the mid-level golfer, they decided to take a slightly different tact than usual. Most of their shoes are heavily focused on innovation and elite performance. But ContourFit is really all about comfort. It’s a little more workman-like, for the lunchpail golfer, of sorts.
So we came up with a campaign that demonstrates that this shoe allows you to play on because ContourFit offers “Comfort That Never Quits.”